CREATIVE BRIEF:

OVERVIEW:

Create the environment like friendly for the family capturing most probity head of family or family decision maker because product is TV device cable.

OBJECTIVE:

Rural areas and middle class families they are not interested in TV.

TARGET AUDIENCE:

Middle class families and head of family.

FOCUS:

Buy one box for all the family for entertainment.

REASON AND FEATURE:

Limited channel (favorite channel)

< >Easy to buy Easily shift anywhere Affordability

SCHEDULE:

TVC and experience.